Step 1 / 4 · Artifacts
Select Artifact Type
Choose the creative asset category. Each type layers its own rule set on top of the universal IRDAI Advertisement Regulations.
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Banner
Digital display, homepage & OOH screens. 1600×720px. Headline governed by UIN + logo rules.
UIN mandatory150px logo
brush
Creative
Print, emailer & newspaper ads. Benefit illustrations must use IRDAI-prescribed projection rates.
ARN required35mm logo
share
Social Post
FB/IG 600×600 · LinkedIn 1200×628. UGC reposts carry HDFC Life liability.
UGC riskPlatform diff
chat
Official business account only. DLT-registered templates. Explicit opt-in consent required.
DLT regConsent req
sms
SMS
Promotional only · 160-char limit · 9AM–9PM window. NDNC scrubbed. Transactional out of scope.
Promo only9AM–9PM
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Brochure
Most rigorous. ARN, UIN, CIN, 30-day free-look, exclusions & ULIP fund charges all mandatory.
Most rulesARN + CIN
movie
Video
Frame-by-frame + transcript analysis. Arriving in Phase 2 of the engine roadmap.
Coming soon
info
Artifact: Banner· universal IRDAI rules + type-specific set